DPD Hungary and Villa Szívek’s charity partnership delivers hope for the holidays

Building business charity partnerships for stronger communities

DPD Hungary’s partnership with Villa Szívek stems from a shared commitment to supporting community members, particularly children in need. Recognising the challenges faced by children in state care, DPD Hungary saw an opportunity to provide more than parcel delivery solutions ౼ it was a chance to bring joy and stability to their lives. Villa Szívek’s mission to nurture children’s physical and mental well-being aligns closely with the company’s values, creating a meaningful collaboration. 

In 2021, DPD Hungary first reached out to Villa Szívek, inspired by their efforts to support children and young people in achieving a healthier, brighter future. This marked the beginning of a partnership that continues to make a tangible impact during the holiday season. 

Bringing holiday wishes to life 

To ensure the success of the collaboration, DPD Hungary focused first on raising awareness and encouraging colleagues to participate in this worthy holiday initiative. The multifaceted awareness strategy began with an internal communication campaign leveraging every internal communication channel within reach ౼ which included newsletters and an ongoing email campaign that would regularly send out reminders to generate participation. What the company discovered in the end was truly inspiring ౼ the plan to follow-up proved unnecessary because colleagues were onboard from the outset. 

• • Driving employee engagement through storytelling

One of the elements that really drove engagement was the storytelling weaved into the communications. By sharing heartfelt accounts of children who had previously benefited from the programme, DPD Hungary demonstrated the impact of the company-wide initiative. This was particularly moving because it showcased the difference that just one team of dedicated people can make in the lives of so many children. Visual elements, such as posters and banners, displayed throughout the office and on digital platforms, complemented these stories, amplifying the campaign’s reach and emotional resonance. 

• • Putting the project into motion

Each year, a dedicated three-person marketing and communications team rallies together to manage the entire initiative from start to finish. Their shared contribution includes developing and executing the communication strategy, coordinating with Villa Szívek to collect children’s wish lists, and organising all logistical details. Wishes are meticulously catalogued in a spreadsheet, and the team actively supports colleagues in selecting thoughtful gifts. 

Some of the children’s requests are deeply poignant, reflecting a need for essentials many take for granted. Over the years, children have wished for items as basic as socks, bed linens, or even soap or lip balm. Others wished for a hoodie or sweets and snacks. These simple yet touching requests underscore the significance of the initiative and its ability to provide joy where it is most needed. 

It’s astonishing to think that something we take for granted—just picking it up at a store—can be a Christmas gift for them. Without the support of the Világszép Foundation, they might not even have that opportunity -  Roxána Kálmán, marketing specialist at DPD Hungary

• • Ensuring every wish gets delivered

Once all gifts are purchased and wrapped, volunteers deliver the presents to Villa Szívek’s headquarters. Before the final delivery, the team carefully reviews each gift to ensure every child’s wish has been fulfilled, leaving no request unanswered. This attention to detail ensures that each child experiences the magic of the holiday season. 

Working together for a better tomorrow

One of the biggest challenges isn’t the logistics but the emotional reality of the situation. The donation process is smooth and well-organised, thanks to the enthusiasm and openness of everyone involved. Yet, it’s hard to ignore the stark contrast between the everyday lives of the donors and the children receiving help. For many donors, picking up an extra gift or fulfilling a basic need is simple—almost routine. But for the young people supported by the Világszép Foundation, even obtaining essential items can feel impossible. 

• • Gathering everyone together for the holidays

After the gifts are delivered, the Foundation hosts a children’s Christmas charity event, typically before December 24th. These gatherings bring together children of similar age groups, who receive their presents under a beautifully decorated tree in a community space. The process is designed with great care: donors don’t know the recipients personally, only their names and ages, and the children remain unaware of who provided their gifts. This anonymity reflects the Foundation’s commitment to safeguarding the personal rights of the children, ensuring they remain protected and within their familiar, safe environments. 

 “It’s not just about giving during the holidays,” notes Bea Kovács-Letenyei, internal communication specialist at DPD Hungary. “These kids need support year-round. While donating brings immense joy and fulfilment to us, it’s sobering to realise how much more is needed to truly make a difference in their lives.” 

To bridge this gap, the Foundation is dedicated to long-term programmes that provide consistent aid, ensuring these children have ongoing support well beyond the festive season. So far, DPD Hungary’s holiday initiative has delivered 162 presents, with countless DPD employees coming together to help make wishes come true.

Expanding the scope of a charity partnership

The charity partnership between DPD Hungary and the Világszép Foundation continues to deepen, with exciting new steps on the horizon. In 2024, the initiative fulfilled around 39 wishes, focusing on young adults over 18 who have aged out of the care system and now face the challenges of navigating life in a less supportive environment. Through the Világszép Foundation’s mentor programme, these young people receive guidance and encouragement, helping them build resilience and independence during this pivotal stage of life. 

DPD Hungary remains steadfast in its commitment towards strong community involvement. Employees have embraced the initiative with enthusiasm, finding purpose in their ability to make a difference.  

Our team is proud to be part of something so impactful. Every wish fulfilled is a reminder of how small actions can create lasting change. We’re committed to keeping this initiative going and hope it inspires others to join in similar efforts. - Zoé Szatnik, marketing coordinator at DPD Hungary

• • Strenthening local roots for closer communities

This collaboration exemplifies how businesses can play a vital role in addressing community needs. By leveraging its logistics expertise, DPD Hungary has made a tangible impact, showing how any organisation can apply its unique strengths to benefit others. Whether a company chooses to adopt a school, support a shelter or partner with a foundation, every action matters. 

“Engaging our employees in these efforts not only fosters a sense of fulfilment but also strengthens workplace culture and community ties,” says László Varga, Sales and marketing director at DPD Hungary. “By prioritising community engagement, businesses not only enhance their brand and workplace culture but also build a legacy of kindness and care. Together, we can create a better future—one initiative at a time.” 

Keep an eye out for the upcoming 2024 Sustainability Report!