Start comparing e-shoppers' behaviour

• Shopping Behaviour

  Types of goods purchased online

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  Purchasing frequency per type of goods

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  E-shoppers loyalty to websites

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  Purchase from foreign websites

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  Reasons to purchase from foreign websites

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  Retailer program subscription

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  Reasons of subscription to a retailer's loyalty program

• Drivers & Barriers

  Drivers to shop online

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  Barriers to shop online

• Shopping Experience

  Preferred payment methods

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  Usual delivery places

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  Importance of knowing the exact 1-hour delivery timeslot

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  Importance of easy access to contact customer service when purchasing online

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  Preferred method of contacting customer service

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  Feedback after purchasing online

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  Importance of knowing the delivery company

• Social Media & Gen Z

  Social media

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  Social media usage for inspiration

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  Social media usage for purchasing directly

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  Reasons to use social networks (other than for inspiration and direct purchase)

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  Source of income (18-29 years old)

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  Financial situation (18-29 years old)

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How often do you order this type of goods online?

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Country:

Benchmark Country:

Population:

Country	Benchmark Country	Population	Platform Item	Every 2 years or less often	At least once or twice a year	Once every 2 or 3 months	Once a month	2 or 3 times a month	At least once a week	Benchmark: Every 2 years or less often	Benchmark: At least once or twice a year	Benchmark: Once every 2 or 3 months	Benchmark: Once a month	Benchmark: 2 or 3 times a month	Benchmark: At least once a week
Country	Benchmark Country	Population