Start comparing e-shoppers' behaviour

• Shopping Behaviour

  Types of goods purchased online

  ---

  Purchasing frequency per type of goods

  ---

  E-shoppers loyalty to websites

  ---

  Purchase from foreign websites

  ---

  Reasons to purchase from foreign websites

  ---

  Retailer program subscription

  ---

  Reasons of subscription to a retailer's loyalty program

• Drivers & Barriers

  Drivers to shop online

  ---

  Barriers to shop online

• Shopping Experience

  Preferred payment methods

  ---

  Usual delivery places

  ---

  Importance of knowing the exact 1-hour delivery timeslot

  ---

  Importance of easy access to contact customer service when purchasing online

  ---

  Preferred method of contacting customer service

  ---

  Feedback after purchasing online

  ---

  Importance of knowing the delivery company

• Social Media & Gen Z

  Social media

  ---

  Social media usage for inspiration

  ---

  Social media usage for purchasing directly

  ---

  Reasons to use social networks (other than for inspiration and direct purchase)

  ---

  Source of income (18-29 years old)

  ---

  Financial situation (18-29 years old)

---

What is your preferred method of contacting an e-tailer's customer service team?

---

Country:

Benchmark Country:

Population:

Country	Benchmark Country	Population	platform_items	percentage	benchmark_percentage
Country	Benchmark Country	Population