Fieldwork conducted from May 31 to July 19, 2023
48% of all e-shoppers are regular e-shoppers
62% of regular e-shoppers prioritise price in their buying decisions
72% of regular e-shoppers are C2C users
44% of regular e-shoppers choose out-of-home delivery solutions
70% of regular e-shoppers prioritise predictability when purchasing online
* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer
Fieldwork conducted from May 31 to July 19, 2023
48% of all e-shoppers are regular e-shoppers
62% of regular e-shoppers prioritise price in their buying decisions
72% of regular e-shoppers are C2C users
44% of regular e-shoppers choose out-of-home delivery solutions
70% of regular e-shoppers prioritise predictability when purchasing online
* Regular e-shoppers receive on average 5.2 parcels per month | * C2C: consumer to consumer
It's plausible to assume that social media will continue to grow as an important space for e-commerce. Social media platforms are always devising novel features to monetise, allowing for more to be sold on the platform.
Christopher Kowalewski, Group Social Media Lead
With 44% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.
With 44% choosing this option, e-shoppers increasingly favour out-of-home delivery. Proximity, flexibility, and cost-effectiveness define OOH delivery, aligning with user preferences for convenience and savings. Geopost achieved 100,000 pickup points in Europe in 2023, underscoring the growing demand for this delivery solution in the expanding e-commerce market.
Use our comparison tool to discover differences in online shopping habits across 22 countries.
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.
More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users, reflecting a dynamic shift in consumer behaviour.