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2022, a year to remember for the food industry
After years as a niche product of e-commerce, fresh food and beverages soared in popularity during the COVID-19 pandemic, as consumers embraced online food shopping for the safety and convenience it provided.
And as consumers became accustomed to the online food shopping experience, new habits took shape. As a result, the fresh food and beverages category has successfully maintained its appeal even as the pandemic has subsided.
2022, a year to remember for the food industry
After years as a niche product of e-commerce, fresh food and beverages soared in popularity during the COVID-19 pandemic, as consumers embraced online food shopping for the safety and convenience it provided.
And as consumers became accustomed to the online food shopping experience, new habits took shape. As a result, the fresh food and beverages category has successfully maintained its appeal even as the pandemic has subsided.
Why do e-shoppers buy fresh food & beverages online ?
Why do e-shoppers buy fresh food & beverages online ?
- 59% possibility to order from home and at any time
- 52% no need to carry grocery bags
- 51% less time consuming than going to the store
The world is changing at a rapid pace, bringing with it an abundance of new challenges and opportunities. On the heels of the “pandemic boom”, e-commerce has entered a new phase– one that is more selective, with a shift in focus from the non-essential to the essential. In this transitional period, the fresh food and beverages category has met the challenge of maintaining the sudden popularity reached during the pandemic in the more challenging economic context that followed. E-shoppers continue to appreciate the numerous benefits of buying food online, particularly the convenience it offers and the time it saves.
Jean Claude Sonet, EVP Marketing, Communication and Sustainability, GeoPost/DPDgroup
Food distribution schemes have recently adapted to the new habits and growing expectations of consumers. For instance, direct-to-consumer channels have been increasing significatively as consumers are eager to find local products, favoring quality.
Moreover, small retail spaces are popping up in city centers, making it crucial to craft efficient distribution plans, with more frequent deliveries of smaller quantities for always-fresh products.
In the face of these changes, GeoPost/DPDgroup acts as cold chain expert for both domestic and cross-border markets, with the ambition to support food players in their expansion plans.
Christophe Desgens, Food Director
of aficionados purchased fresh food & beverage online in 2022
different types of products were purchased by e-shoppers of fresh food & beverage in 2022
of fresh food & beverage buyers began buying online 2-5 years ago
