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SUSTAINABILITY IN TIMES OF UNCERTAINTY

A RESEARCH CONDUCTED BY GEOPOST AND EUROMONITOR INTERNATIONAL

Geopost and Euromonitor International conducted a research to assess how companies and consumers perceive sustainability in times of uncertainty. With data collected between July and December of 2022, consumers, businesses, and experts have been interviewed in France, Germany, Poland, and the United Kingdom .

Two main insights come out of this research:

  • Despite geopolitical and economic pressures, companies continue to invest in sustainability.
  • Consumers pay attention to sustainability in their buying process but are also considering other factors, such as affordability and immediate availability.

KEY LEARNINGS

Recent exogenous shocks, namely inflation and surging energy prices have pressure tested businesses' commitment to sustainability.
However, the ongoing crises has actually provided impetus for companies to reconsider their energy sources and many are helping fuel the move towards greener energy security.
As a whole, businesses have reinforced their sustainability efforts despite the economic situation.

70% of companies have increased their sustainability budgets in 2022.

77% have expanded their sustainability initiatives and we can see that businesses show consistency in existing and future initiatives.

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