Geopost and Euromonitor International conducted a research to assess how companies and consumers perceive sustainability in times of uncertainty. With data collected between July and December of 2022, consumers, businesses, and experts have been interviewed in France, Germany, Poland, and the United Kingdom .
Two main insights come out of this research:
Recent exogenous shocks, namely inflation and surging energy prices have pressure tested businesses' commitment to sustainability.
However, the ongoing crises has actually provided impetus for companies to reconsider their energy sources and many are helping fuel the move towards greener energy security.
As a whole, businesses have reinforced their sustainability efforts despite the economic situation.