The Trustworthy Brand (Marka Godna Zaufania) has been initiated by the publisher of a monthly magazine "My Company Polska" in cooperation with Kantar Polska Research Institute. The main goal of the annual survey is to hear the opinions of entrepreneurs about the best brands, products and services addressed to businesses and to indicate those they trust the most.
The entrepreneurs can select only one brand in each of the categories. This year, 1226 participating companies named 350 renown and valued companies - DPD Poland as a trustworthy brand in the category of courier services among them.
" Sensitivity to market needs is important in times of dynamic and unexpected changes when it comes to trust. We focus on customisation of services and develop interactive tools which involve the recipient in delivery logistics. Thanks to this, the recipients have their say on where and when they will collect their parcels. Recognition in the Trustworthy Brand is the best confirmation for us that consumers are satisfied with the services we provide.
commented Rafał Nawłoka, Chairman of the Management Board of DPD Poland.
Statuettes for the awarded brands were presented on 30th May during a celebration gala. It was already the 7th survey of the level of entrepreneurs' trust in brands, which enables companies and individual customers to see the list of companies enjoying universal trust.
