“85% of all online purchases are made by 45% of e-shoppers, the regular ones”

Jean-Claude Sonet, Marketing Director of DPDgroup

10 February 2020 - For the last four years, DPDgroup has been conducting a vast survey across Europe on e-shoppers’ habits and e-commerce trends – the e-shopper barometer. Carried out in collaboration with GfK experts, this study outlines very valuable data and deep insight into the behaviours of Europeans who buy online, as well as the major trends that are shaping the e-commerce industry. It remains the largest and most complete survey on e-shopping and cross-border e-commerce ever led.

A concentrated market on regular e-shoppers

Common trends unify e-shoppers throughout Europe despite local habits and specificities:

• A rich and dynamic online life
  

  E-shopping is but one facet of the diverse online activities today’s e-shoppers enjoy as they are tech-savvy, connected, frequent users of mobile devices and active on social media.

• Preference for the parcel shop
  

  While home remains the top chosen delivery location, parcel shops now rank on average as European e-shoppers’ second preferred delivery.

• The opportunity of a greener e-commerce
  

  More and more aware of the impact of e-commerce on the environment, e-shoppers are ready to pay more for eco-friendly services and expect responsible actions on the part of brands and companies.

Three e-shopper profiles are shaping tomorrow’s e-commerce landscape

DPDgroup also unveils three unprecedented e-shopper profiles that will influence the future of the European e-commerce landscape: