SEUR connects the Spanish National Football Team with SMEs affected by DANA in its new campaign

Our Markets 4 July 2025

The company is deepening its support for small businesses, connecting the Spanish National Football Team with a small haberdashery in Albal (Valencia) through a tale of resilience, hard work, and hope

 

SEUR, Spain's leading urgent transport company and Official Transport Provider for the Spanish National Football Team, has launched a moving campaign to reaffirm its support for SMEs and its solidarity with those affected by DANA in Valencia.

In the campaign video, under the slogan "Juntos repartimos ilusión," players from the Spanish National Football Team receive red hair ribbons from a SEUR delivery driver. These ribbons, embroidered with words like "pride" and "effort," were made by the owner of a small haberdashery in Albal, a town in Valencia province affected by the environmental disaster.

These ribbons not only represent the national team's spirit of overcoming challenges, but also the strength of small and medium-sized businesses. Like this haberdashery, they are one of the country's main economic drivers. Similarly, the campaign illustrates the importance of not walking alone, reminding us that behind every shipment the company makes, there are personal stories beyond just packages.

Taking the concept of the invisible thread connecting people, businesses, and dreams, SEUR highlights values like resilience, shared hope, and the effort to keep going despite any adversity. The company positions itself as the helping hand that lifts up Spanish SMEs.

Eugenia Llorca, SEUR's Head of Marketing and Communications, emphasizes:

"This campaign reflects the values that represent SEUR, SMEs, and the Spanish National Football Team alike: perseverance, collaboration, and resilience in the face of challenges we encounter along the way. These are also the pillars upon which all small businesses affected by DANA are admirably rebuilding. Through this campaign, SEUR wants to pay them a small tribute, and we'll continue working with them daily to help them return to normalcy as soon as possible."

Through this initiative, SEUR reaffirms its commitment to supporting those who work hard every day, from the dreams of a local shop to the thrill of a national team that inspires an entire country.

To access the video, click here.

 

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About SEUR

Our more than 80 years of history have allowed us to be pioneers in urgent transport in Spain, with three main business areas: international, e-commerce, and B2B business.

Thanks to our more than 10,000 professionals and our fleet of 6,500 vehicles, we provide services to businesses of all sizes and sectors. As part of Geopost, one of the largest international urgent transport networks, we make deliveries worldwide.

We constantly invest in innovation and infrastructure to be closer to our customers and offer greater flexibility. We do this through solutions like Predict, an interactive system for scheduling deliveries, and SEUR Now, for super-urgent deliveries within one to two hours. We're also committed to sustainable logistics, integrating alternative delivery systems in major cities. This includes using eco-friendly vehicles, urban hubs, and our Pickup network, which boasts over 9,500 points, including convenience stores and lockers.

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