SEUR, a leading express transport company, announces its entry into the optical sector market as part of its strategic expansion in B2B services, further strengthening its positioning as a global partner across all industries. With a clear focus on tailored solutions and value-added services, the company now offers opticians and businesses within the industry a dedicated service covering everything from prescription glasses and contact lenses to frames, sunglasses and related accessories.
For this new phase, SEUR is committed to building long-term, strategic relationships with its clients, supporting them in the evolution of their operations and aligning with their growth objectives by providing comprehensive support that goes beyond traditional transport services.
The commitment to service quality is underpinned by a unique level of network reach, operating through its own infrastructure, a distinctive advantage that ensures optimal traceability for every shipment. Specifically for this sector, all deliveries will be made in the morning, providing greater operational control and more efficient response times.
Customer service is another fundamental pillar of SEUR’s B2B offering, with a strong focus on both operational support and client care. The company adopts a proactive approach to incident management to ensure an optimal experience for its corporate clients. This tailored approach is particularly relevant in sectors that require precision and careful handling throughout the logistics chain.
“The entry of SEUR into the optical sector as a B2B service is a key strategic step that reinforces our commitment to innovation and sustainable growth. It reflects our ability to adapt to the specific needs of our clients, offering high-quality, tailored logistics solutions,”
says Santiago Hernández, Client Director at SEUR.
SEUR is strengthening its sustainability strategy as it expands within the B2B segment, with a clear focus on the decarbonisation of road transport. With targets validated by the Science Based Targets initiative (SBTi), the company is committed to achieving net-zero emissions by 2040 and to reducing its scope 1, 2 and part of scope 3 emissions by 43% by 2030, supported by investments such as a low- and zero-emission fleet that already represents 20% of its vehicles.
In this context, its Carbon Calculator positions itself as a key solution for B2B customers by providing accurate, regular emissions data per shipment based on real network information, facilitating scope 3 measurement and enabling strategic decision-making. This tool, aligned with international standards such as the GLEC Framework and endorsed by the Smart Freight Centre, allows companies to make tangible progress towards more sustainable business models, in an environment where transparency and carbon footprint reduction are increasingly critical to competitiveness.
The service also includes international transport, enabling companies in the optical sector to operate beyond Spain with the same level of service quality.
The company’s strategy also includes expansion into other professional sectors, such as orthopaedics, the dental industry, the veterinary sector, para-pharmacy and herbal products, audiology, footwear and automotive.
With this new offering, SEUR not only expands its presence in the B2B segment but also reinforces its commitment to key sectors of the economy, combining innovation, operational excellence and sustainability within a customer-centric approach.
About SEUR
With over 80 years of history, we have been pioneers in express transport in Spain, with three main business pillars: international, e-commerce and B2B.
Thanks to our team of more than 10,000 professionals and a fleet of 6,500 vehicles, we serve companies of all sizes and sectors. As part of Geopost, one of the largest international express transport networks, we deliver worldwide.
We continuously invest in innovation and infrastructure to stay closer to our customers and offer greater flexibility through solutions such as Predict, an interactive delivery scheduling system, and SEUR Now, for ultra-fast deliveries within one to two hours. We are committed to sustainable logistics through the integration of alternative delivery systems in major cities, including the use of eco-friendly vehicles, urban hubs and our Pickup network of over 10,000 points, including convenience stores and lockers.
