Guillaume Apostoly brings extensive experience in leading complex, international IT and digital transformations. Most recently, he served as CIO for Europe & Middle East at Sephora, and previously as Group CIO and Executive Committee member at Maisons du Monde, where he led large‑scale digital, data, cloud and omnichannel initiatives.
Commenting this appointment, Yves Delmas, CEO of Geopost and Executive Vice President of La Poste group, stated:
“With his extensive expertise in digital platforms, data-driven organizations, and business-oriented information technologies, Guillaume is uniquely positioned to support Geopost's strategic ambitions and accelerate our technology, data, and artificial intelligence roadmap.”
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Guillaume Apostoly, Executive Vice President in charge of Process, Data and Information Systems
Guillaume Apostoly is a graduate engineer from the Limoges Institute of Computer Engineering. He began his career in 1998 in several web agencies before joining Europcar as e-commerce project director in 2003. Between 2007 and 2015, he was managing international railway distribution systems at Voyages-sncf.com. He then joined the Maisons du Monde group (leading French brand for interior design and decoration) as e-commerce CIO. In 2017, he was appointed group CIO, joining the executive committee at the same time. In this role, he oversaw the launch of the brand's omnichannel marketplace and the transformation of integrated logistics and omnichannel operations. Since November 2022, Guillaume Apostoly has been Chief Information Officer for Europe and the Middle East at Sephora, a chain of stores specialising in cosmetics and perfumery, leading the group data and omnichannel transformation.
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About Geopost
Geopost, a European leader in parcel delivery and solutions for e-commerce, operates in more than 50 countries across all continents through its network of expert delivery brands, including: DPD, Chronopost, SEUR, BRT, Speedy Jadlog and Asendia. Leveraging its industry-specific expertise, Geopost is further growing the development of out-of-home services with Pickup, one of the densest parcel shop and locker networks in Europe and is also expanding temperature-controlled solutions for the food and healthcare business. In a world of acceleration and transformation, Geopost engages and embraces new e-commerce territories with ESW via Asendia.
With 55,000 employees, Geopost endeavours to make commerce more convenient, profitable and sustainable for its customers and communities. Committed to becoming an international reference in sustainable delivery, Geopost is the first global delivery company to have its roadmap to Net Zero by 2040 approved by the Science Based Targets initiative (SBTi).
Part of the La Poste group, Geopost generated a €15.8 billion revenue and delivered 2.2 billion parcels worldwide in 2025.
