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OOH, A FLEXIBLE SOLUTION FOR TODAY'S ON-THE-GO
Flexibility is now a must, consumers have adopted a diversified, omnichannel approach to shopping that combines digital and traditional forms of commerce; and work of all kinds in all sectors has embraced a hybrid model.
Multiple delivery options, same-day and next-day delivery, advanced tracking services, and one-hour notifications have never been more popular. Against this backdrop, out-of-home (OOH) solutions such as parcel shops, parcel lockers, or retailer stores, represent a formidable opportunity to deliver value both to consignees seeking flexibility, and to e-merchants seeking to expand their business and build customer loyalty.
OOH, A FLEXIBLE SOLUTION FOR TODAY'S ON-THE-GO
Flexibility is now a must, consumers have adopted a diversified, omnichannel approach to shopping that combines digital and traditional forms of commerce; and work of all kinds in all sectors has embraced a hybrid model.
Multiple delivery options, same-day and next-day delivery, advanced tracking services, and one-hour notifications have never been more popular. Against this backdrop, out-of-home (OOH) solutions such as parcel shops, parcel lockers, or retailer stores, represent a formidable opportunity to deliver value both to consignees seeking flexibility, and to e-merchants seeking to expand their business and build customer loyalty.
THE EXPERT’S VIEW
"Our locker and parcel shop network is hybrid, and this makes us unique. We stay the course of this strategy by building, buying, and implementing other lockers in Europe and recruiting new parcel shops to address different needs. The key is not finding a place, it’s finding the right place, in close proximity to consignees. E-shoppers are looking for more flexible delivery options, and OOH is a solution in sync with this type of need. Our offering is not home vs. OOH; rather, we see ourselves as a delivery company offering both consignees and e-merchants the broadest range of delivery solutions possible."
Thibault Guez, Out-of-home project director, Geopost
THE EXPERT’S VIEW
"Our locker and parcel shop network is hybrid, and this makes us unique. We stay the course of this strategy by building, buying, and implementing other lockers in Europe and recruiting new parcel shops to address different needs. The key is not finding a place, it’s finding the right place, in close proximity to consignees. E-shoppers are looking for more flexible delivery options, and OOH is a solution in sync with this type of need. Our offering is not home vs. OOH; rather, we see ourselves as a delivery company offering both consignees and e-merchants the broadest range of delivery solutions possible."
Thibault Guez, Out-of-home project director, Geopost